Want to Start an Online Business?

Business - then and now:
When I was in my 20s, when computers were unheard of, business was the traditional physical exchange of goods and services for money. Now that the world is wired, "business" has taken a new face. Although the "exchange of goods and services" component is still there, but the "physical" aspect is practically obliterated by the term "online."

Melding the old and the new:
In a lot of aspects, except for the terminologies and "how" online business is conducted, the precepts remain unchanged vis-�-vis traditional business. Online or traditional, a business still consists of these basic components:

1. A product/service to sell;
2. Promotion/advertisement or "sales funnel" to sell it;
3. Turning (converting) visitors (traffic) into paying customers.

Simple. Yet so many are failing. I bet my last cent that the emails I get daily from people claiming to be raking in millions each month is nothing but copywriting hype. Statistically, online business has a 97% failure rate. But millions, still, are going into it each month. Why?

So why go into online business?
Good question. Why am I into it especially now, at 62 years old, I should be enjoying my retirement. Sadly, things are not as simple as it seems. Here are some reasons why:

1. Can't afford to retire:
As hard it may be to accept, some people just don't have the money to retire. People in the retirement age bracket have different needs. We are alone and vulnerable, thus we need some forms of entertainment once in a while. We have expensive medical bills we don't want our children to be burdened with.

2. Doesn't want to completely retire:
Others, used to working for the better half of their lives cannot come to grips with total retirement. We still have some juice" to make our lives meaningful. We have gifts which age cannot wane or tarnish. What better way to re-channel those gifts into something worthwhile, productive and financially rewarding than to get into home-based online business?

3. Additional income:
It is common knowledge that a straight salary is never enough to take care of a family-man's basis necessities, not to mention college education for the kids; and an annual vacation and a new house for the growing children.

Why do you think people are trooping to lottery outlets but to have additional income. The irony is that the expenses in buying lottery tickets are a lot more than starting a home-based online business, the probability of success a lot higher than winning the lotto.

4. Organizational dynamics.
There was a time when employment was the securest way to a financially-rewarding life. Not anymore, even in Japan. Organizational dynamics, i.e., re-engineering, down-sizing, re-scaling, relocation or plain bankruptcy due to worldwide financial instability found millions of former employees jobless.

5. The need to learn something new:
Surveys showed that the average American worker shall have five career changes in his working life. These changes can only happen through computer literacy. From there it is just a short hop towards a home-based online business. And it can be a very good buffer for the eventualities mentioned above.

Joseph Dabon

An affiliate of Ultimate SuperTip, a perfect blueprint for starting an online business. Get it from (Links page) of my site, http://getaheadstart.webs.com/

Article Source: [http://EzineArticles.com/?Want-to-Start-an-Online-Business?&id=4583226] Want to Start an Online Business?

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