I know a couple of guys who average a 50% closing ratio. That is sick my friends. They close 1 out of every two people. That would surely take most of the work out. How do they get so good at closing prospects? Really people on the internet are mostly just messing around right?
This is exactly the way they do it. They laser target their prospects. They sit down and think about who they are and what they are going to be needing, and most important, they are inquiring what are these people looking for? What is the main question that is going on in their heads right now?
Laser targeted marketing campaigns that target a particular question or problem is going to generate leads that are wanting a solution. A solution that you have to offer them. Now I've looked at some of the marketing campaigns out there that are doing this and they don't blatantly come out and give the solution immediately. The highly successful campaigns are creating curiosity. Just enough curiosity that triggers the subconscious to respond and follow the marketing campaign, because it is relating to that all important question inside your prospects mind.
After the campaign collects the prospects information, it reveals more of the solution to the question they were having.
The next part of the equation is probably the most important. Relationship building. The guys that have a 50% closing ratio are developing a rock solid relationship with their prospects even before they say one word to them. How do you develop a relationship with your prospects? You must continually provide valuable content all relating to the questions that are going on in your prospects minds.
Sounds like psychological marketing to me and it is. Notice that the McDonalds is conveniently located at places where people might be hungry? The food at McDonalds sucks, but a starving crowd will buy more food than anything else. You want to find the prospects that are hungry for what you have to offer. Now I know this sounds pretty easy, but how do you get it all wrapped up into a nice, neat marketing campaign, drive the laser targeted traffic you want, and eventually get the people on a phone, or to a presentation or something? It will take some work my friends and it will take commitment.
This is where most will fail. People think that if it doesn't work after one or two tries then it just must not work. I think that any marketing strategy or technique will work, but you must be willing to do what it takes to see your efforts to fruition.
If you want to learn more about getting a 50% closing ratio, read the resource box and follow the links therein. Thanks for reading this article, and for those of you who want to learn more and listen to a recorded webinar presentation where we tell you exactly what to do, read the resource box and follow the links now.
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