Local search is huge..
Google re-branded its Local Business Center as Google Places, and begin to show an incredible number of Local-related results for nonspecific search phrases.
Get a Google local places page for your business. Complete your listing and go through the verification process. Google with sent you a 4 pin variation code in the mail to the location address to make sure that you're the correct owner of the business. The process takes about two weeks. I am waiting for my pin to come to my local business address as I am writing this post..will keep you posted.
Get reviews on Google Places--important. Google is not counting on yelp and order third partly review sites. Google local places is now being place in the organic search area.
National companies with no local searches will be challenge...get a local location or lose
According to Google, 20 percent of all searches are related to location. Since rel=nofollow [
http://www.comscore.com/Press_Events/Press_Releases/2010/4/comScore_Releases_...]comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.
Already, there are over 400 million local searches every month and growing.
70% of these are searches looking for local products or services. This significant change in local search is underpinned by the fact that 67% of people search online instead of looking in Yellow Pages
the yin and yang of shopping
If a person searches for a plumber, you will only get plumbers in your local town. If you are having a night out and want to find an Indian restaurant and search on your mobile phone or I-Pad, you will get displayed three or more within your immediate vicinity. You can enter their websites, look at the menus, make a choice and 'phone to book a table. Or you may be so close that you just walk in.
So there you have it. Claim your "places" now and thank me later. The future of search will be more and more targeted.....local-mobile-pervasive.....?
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Article Source: [
http://EzineArticles.com/?Why-I-Sign-Up-for-Google-Places---And-Why-You-Must-Too?&id=5522472] Why I Sign Up for Google Places - And Why You Must Too?