Why Should I Listen to You?

If someone you don't even know, or at the very least, had a vague familiarity with was to walk up to you and then start to engage you in a conversation laced with great enthusiasm, excitement and big smiles, what would you think? Not that we would ever do that - right?

After viewing an interview with Les Brown, a well-known consultant and guest speaker, I came to the realization that what he was saying was so true. He really simplified it for me, and I will share this idea with as many people as possible, because I think it will make us better at working with others and help us understand why some will and some won't want to listen to you. Each person we talk with will have these three basic questions.

1. Who are you? People want to know precisely who your are and this is not really that hard to convey in a simple, brief statement. But, if you try to figure out how to phrase that every time you meet someone and they ask what do you do, then you had better write it down and commit it to memory. All you have to do is keep it simple. Some call it an elevator pitch or 30 second resume. Keep it simple and brief.

2. Then they are going to want to know what do you have? This is when far too many people think that it's time to start spewing out facts and figures. Not so. Professional sales people actually struggle with this same challenge as well. Too many sales professionals think that if I share all the facts that I know about my products and services it is bound to convince them. Wrong. When you want someone to know what you have, remember this simple little phrase, "facts tell, stories sell." Share with them your story or even the story of someone else who benefited and what it did for them. However, keep it short and simple.

3. They are going to want to know why should I care? This is when you share with them what the business or product did for your life or the life of others. Whether that was a result of better health, wealth or happiness, you will want to provide that answer for him, because you can be sure that this individual is going to be thinking about these three key questions.

Jordan Crouter

cell: 949-310-6998 http://www.jordancrouter.com

[mailto:jordancrouter@gmail.com]jordancrouter@gmail.com

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