Mar 14
Nervousness?
Fear?
Overwhelm?
Disappointment? You may have a lot of negative feelings attached to marketing experiences or building your email marketing list. Most people do and it's why they don't usually jump for joy when I bring up the topic. For many of my clients, getting started and following through to completion are the biggest challenges because of the emotions wrapped up in marketing activities and list building techniques. If you think about it, doing tasks to promote your business are often pretty straightforward. Send an email. Post a blurb on Facebook. Write a headline for your web page. Make a plan. Some are more challenging than others but chances are they'd be a lot easier if you were doing them for someone else's business. Then why can these activities seem so difficult for YOUR business? Why do you have marketing to-do's and writing projects sitting on your back burner for so long, getting neglected? Why do you feel stuck and overwhelmed with promoting your products and programs and building your email marketing list? Why do you feel a jolt of fear when pressing "send" on your emails? Most of the time, it's because you're so close to the value you're offering. Your business is like your baby. You care what people think and how they respond. You have strong emotions invested in what you've created. And that is completely normal and natural. Of course you care - your passion for what you offer is very personal and very important. But here's the thing. You've got to create a healthy marketing mindset that allows you to stay in action - that motivates you to create results with ease, joy and confidence. Being stalled by fear and other negative emotions won't get you great results AND it won't send out the right signal to your potential clients. I know this inner journey well because I've lived it for the past 4 years and coached 100's of clients through it. Here is the biggest mindset secret I use to move through marketing fears and resistance... Don't make it about you. You've heard the expression "Don't take it personally." Well that is so much easier said than done. One of my clients was preparing for a big telesummit, having meetings with big successful business owners and gearing up to reach 1,000s of women who could become her clients. She freaked out in the midst of it - understandably so while all of this new and exciting work was stretching her comfort zone. She didn't actually have anything logical to fear. Everything was going according to plan and she had great prospects for big results. She just got struck with fear about what people would think. She was putting herself out there in a much bigger way online and feeling very nervous and vulnerable. Here's the advice I offered her, "When you make it about you, you're dead in the water." That's what my coach told me, and it works. Instead of worrying about herself and letting that stop her from going forward with this project, my client needed to refocus on the REAL reason she was doing this telesummit. It was for her clients. It's ultimately about serving them. So think about the 1,000s of potential clients who could be receiving your value right now through your email marketing list - think about the difference you can make in their lives. Imagine them sending you thank you notes and celebrating their results with you. Are you willing to take a few steps despite your fears to reach out to them? Are they worth it? To learn more valuable information from irresistible writing and list building coach Vrinda Normand get your free pass to the Irresistible rel=nofollow List Building Telesummit.Vrinda Normand discovered her writing talents investigative journalist for a major California newspaper. After publishing 100's of articles and front page cover stories, she became passionate about teaching others the art of irresistible writing. Now she owns a thriving multiple 6-figure training company where she helps entrepreneurs find the perfect words to attract more clients and sales online. To learn more valuable information from Vrinda Normand and other list building coaches, get your free pass to the Irresistible List Building Telesummit here: http://listbuildingsummit.com/free Article Source: [http://EzineArticles.com/?Why-Youre-Afraid-of-Building-Your-Email-Marketing-L...] Why You're Afraid of Building Your Email Marketing List
Why You're Afraid of Building Your Email Marketing List
When you think of marketing, what emotions come up for you? Frustration?Nervousness?
Fear?
Overwhelm?
Disappointment? You may have a lot of negative feelings attached to marketing experiences or building your email marketing list. Most people do and it's why they don't usually jump for joy when I bring up the topic. For many of my clients, getting started and following through to completion are the biggest challenges because of the emotions wrapped up in marketing activities and list building techniques. If you think about it, doing tasks to promote your business are often pretty straightforward. Send an email. Post a blurb on Facebook. Write a headline for your web page. Make a plan. Some are more challenging than others but chances are they'd be a lot easier if you were doing them for someone else's business. Then why can these activities seem so difficult for YOUR business? Why do you have marketing to-do's and writing projects sitting on your back burner for so long, getting neglected? Why do you feel stuck and overwhelmed with promoting your products and programs and building your email marketing list? Why do you feel a jolt of fear when pressing "send" on your emails? Most of the time, it's because you're so close to the value you're offering. Your business is like your baby. You care what people think and how they respond. You have strong emotions invested in what you've created. And that is completely normal and natural. Of course you care - your passion for what you offer is very personal and very important. But here's the thing. You've got to create a healthy marketing mindset that allows you to stay in action - that motivates you to create results with ease, joy and confidence. Being stalled by fear and other negative emotions won't get you great results AND it won't send out the right signal to your potential clients. I know this inner journey well because I've lived it for the past 4 years and coached 100's of clients through it. Here is the biggest mindset secret I use to move through marketing fears and resistance... Don't make it about you. You've heard the expression "Don't take it personally." Well that is so much easier said than done. One of my clients was preparing for a big telesummit, having meetings with big successful business owners and gearing up to reach 1,000s of women who could become her clients. She freaked out in the midst of it - understandably so while all of this new and exciting work was stretching her comfort zone. She didn't actually have anything logical to fear. Everything was going according to plan and she had great prospects for big results. She just got struck with fear about what people would think. She was putting herself out there in a much bigger way online and feeling very nervous and vulnerable. Here's the advice I offered her, "When you make it about you, you're dead in the water." That's what my coach told me, and it works. Instead of worrying about herself and letting that stop her from going forward with this project, my client needed to refocus on the REAL reason she was doing this telesummit. It was for her clients. It's ultimately about serving them. So think about the 1,000s of potential clients who could be receiving your value right now through your email marketing list - think about the difference you can make in their lives. Imagine them sending you thank you notes and celebrating their results with you. Are you willing to take a few steps despite your fears to reach out to them? Are they worth it? To learn more valuable information from irresistible writing and list building coach Vrinda Normand get your free pass to the Irresistible rel=nofollow List Building Telesummit.Vrinda Normand discovered her writing talents investigative journalist for a major California newspaper. After publishing 100's of articles and front page cover stories, she became passionate about teaching others the art of irresistible writing. Now she owns a thriving multiple 6-figure training company where she helps entrepreneurs find the perfect words to attract more clients and sales online. To learn more valuable information from Vrinda Normand and other list building coaches, get your free pass to the Irresistible List Building Telesummit here: http://listbuildingsummit.com/free Article Source: [http://EzineArticles.com/?Why-Youre-Afraid-of-Building-Your-Email-Marketing-L...] Why You're Afraid of Building Your Email Marketing List
