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Writing Made Easy - How to Find Ideas for Content

Places to Look for Ideas

To get your creative juices flowing, first start out in places where there are many ideas floating around.

One of the best places to look is the magazine racks in your local bookstore. Every single headline you see on major magazines has been carefully crafted to catch attention.

Browse through these magazines see if any of the ideas, writing methods, concepts, etc spark a possible article for you.

Have a Notepad or Recorder at All Times

Ideas can come to you just about anywhere. In a business meeting. On the bus. In the shower. While you're working on an unrelated project. In the gym.

Having a recording device to take down these ideas at all times is crucial. Forgetting an idea is like having customers disappear from your list and money disappear from your wallet.

Never underestimate how easy it is to forget ideas. People forget their ideas all the time. Losing even just one idea could mean losing a lot of potential customer loyalty and eventual profits.

A recording device could be something as simple as a pen and paper. If you have an iPhone or iPod, you can just write notes on it. Alternatively, you can setup a voicemail number for $5 a month that you can call at any time wherever you are to leave yourself a message with your idea.

Whatever method you use, make sure you have a method to capture all your ideas as you're on the go.

Writing Headlines: Using Swipe Files

A swipe file is a file full of ads that you think are well written. A swipe file is useful for writing articles, but it's especially useful for writing great headlines.

Any time you see an attention catching headline in a magazine, newspaper or mail piece, collect it and put it in your swipe file.

A simple way to start a swipe file online is to start a new web mail account and sign up for a whole bunch of email lists. Every day you'll get dozens of emails from various marketers in all kinds of different markets.

Simply create a folder and put your favorite emails into it. You now have a digital swipe file - That was easy!

Great headlines both catch attention and inform the reader of what the email is about. Look through your swipe file to see which headline formats might work for the content piece or email that you're writing.

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