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Your Business Can Succeed Online: Here's How!

Make $10,000 in your underwear overnight! (Can you see the image? Scary, huh?)

E-mail your way to riches! (Why do you think they call it SPAM?)

Get the Lazy Loafer's Guide to Wealth! (So you can fill the bum's pockets with cash?)

How many of you have even fallen prey to such outlandish claims? C'mon! Be honest! Most of us have at one time or another. Even me.

Yes, I once was the Sucker King-a poor schmuck who'd fall for every so-called money-making scam and/or scheme on the planet. Years ago, I even shelled out thousands for a personalized children's book program full of spelling and punctuation errors!

As a seasoned marketing professional, I've learned from my business opportunity misfortunes. As an honorable man, I don't want these stressful situations to bite you on the butt. (After all, karma can be quite painful!)

So, what does it take to succeed online? It takes:

DESIRE. Do you want to succeed? Do you have a fire burning deep within to make your dreams come true? If you do, you are geared for success far better than those negative naysayers and pouting pessimists who slouch near the wayside and constantly wonder what if.

PLANNING. Proverbs says it best: He who fails to plan, plans to fail. Because I want you to succeed, allow me to offer a few suggestions: Grab a notebook. In it, list the product(s) you wish to sell online and how you plan to sell them (website, classifieds, blogs, e-mail signature, business forums, fliers, etc). Next, purchase a domain name or get a free website (such as weebly) and design a basic website or blog which promotes your business. Be creative and have fun, but make sure you use spell-check! (I have a degree in Journalism-English and still have to use it daily!)

FAITH. Have faith in your product, service, and self at all times. Whenever you feel faith slipping from grasp, there are three things you can do: Pray, Read Affirmations, or Consider these motivational quotes:

Believe and act as if it were impossible to fail.
-- Charles F. Kettering
Believe deep down in your heart that you're destined to do great things.
-- Joe Paterno
Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution.
-- David Joseph Schwartz
Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.
-- Mary Kay Ash

THINKING OUTSIDE THE BOX. In addition to using websites, business cards, advertising specialties, incentives, and classifieds, think of exciting, new ways you can promote your business. Create blogs. Write a press release. Offer freebies from your website. Dress as a gorilla wearing a tutu. Do whatever it takes. After all, your business is your baby! (Heck, I even advertised my bald head as a human billboard during a Superbowl!)

PERSEVERANCE. I'm not going to sugar-coat it: Success takes effort, goal-setting, strategic planning, and more than a heaping helping of determination. Need advice? Contact me or one of the many wonderful business forums online (LinkedIn and ryze are two). Commit yourself to success and never, ever let negativity get in your way.

You can do it! Here's to your success in online business and in life!--Brian

Brian Keller is a marketing consultant with over 20 years experience in helping others succeed. Feel free to contact him on his websites at http://www.radioactiverambler.com or at [http://fbotaw.weebly.com]http://fbotaw.weebly.com.

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